Our range brings together wines we import ourselves with a carefully selected portfolio from some of the UK’s leading specialist importers and agencies. That means we can offer both small-production discoveries and established, sought-after names without trying to be everything to everyone.

The common thread is simple: wines with provenance, personality and a reason to be on your list.

Bordeaux, Burgundy, the Rhône, Bandol, Jura, Savoie and the emerging generation of producers working with thoughtful, lower-intervention farming and winemaking.

Some wines come directly from producers we represent and import ourselves. Others are sourced through our agency partnerships, giving our customers access to a broader selection of respected domaines and benchmark wines.

We keep the range deliberately edited. If we wouldn’t be excited to pour it ourselves, we don’t particularly want to sell it.

We work closely with our trade customers to help build lists that make sense commercially as well as stylistically.

That might mean finding a distinctive house pour, building a concise French section, sourcing bottles for a particular dish or event, training front-of-house teams, or finding something special for an allocation or reserve list.

Because Parade is small and specialist, you deal directly with someone who knows the wines, the producers and, increasingly, your business.

Wine sells better when the people pouring it understand it.

We offer trade tastings, staff training and producer-led events for our customers, from an informal run-through of new listings to more focused sessions around regions, producers or styles.

We can also help develop wine dinners and other events designed to create interest, bring customers through the door and give your team something genuinely engaging to talk about.

We’re happy to arrange samples for serious prospective accounts.

Rather than sending out wine indiscriminately, we prefer to understand your list, your price points and what you’re looking for first, then put together a selection that we think genuinely has a chance of working for you.

These are clients we have worked with

• The Suffolk, Aldeburgh
• New Street Market, Woodbridge
• The Greyhound, Pettistree
• The Lighthouse, Aldeburgh
• The Station, Framlingham
• The White Horse, Easton
• Restaries, Halesworth
• The George, Wickham Market
• Reubens, Melton
• The Swan Inn, Hoxne