About

Parade Wines is a merchant and importer based on Suffolk's heritage coast run by Benjamin Easey.

Parade Wines Curation Policy:

The more wines I try, especially at blind tastings, the wines that stand out are those that are farmed in low-intervention ways from producers who value sustainability. That said, I am incredibly fond of traditional winemaking styles and love many of the classic houses, some of these icons I do stock. Those that I choose to stock in this category meet at the intersection of sustainable farming and classic winemaking. I am a fan of 'Natural Wine' but I am most interested in finding great quality wines that tell a story of place and the people that make them. I just want to drink and supply wines made by great people. 

A small portion of wines I stock are conventionally farmed, from larger producers (mainly a couple of rosés), because there is a time and a place for every wine and sometimes I just want something no fuss, perhaps with ice, friends and simple food. These wines are clearly marked.

I select wines based on the following guiding principles:

1) Provenance

  • I favour wines with a clear sense of origin and transparency in production. Preference is given to estate-bottled wines from independently owned producers 

2) Producer Integrity

  • I prioritise growers who take a hands-on approach to viticulture and winemaking.
  • Relationships (whether direct or through trusted importers) must reflect shared values of craft, sustainability, and respect for the land.

3) Sustainability

  • Preference is given to wines made using organic, biodynamic, or low-intervention practices. We favour producers who are committed to long-term environmental and community sustainability.

4) Scale

  • We work primarily with small- to medium-scale producers making wines in limited quantities. This enables us to offer unique parcels and maintain an evolving, dynamic list.
  • Quality conscious co-op’s are only favoured when wines present exceptional value without sacrificing sustainability standards. 

I work with a mix of direct imports and trusted UK-based importers who meet our sourcing standards.

Trade: I have great pleasure in working with restaurants and retailers to get boutique wines flowing across East Anglia and the rest of the country. Please don't hesitate to get in touch if you're interested in any of the wines I stock, or just fancy a chat about making your wine list more interesting. 

Local Delivery/Collection: Collection is free and can usually be arranged same day. We have plenty of parking for easy loading and I often have samples available to try when you pop in to see us. I can also deliver locally within 30 miles of IP17, I'm happy to do this for free but do ask you make it worth my while. I can usually deliver within a few days and please get in contact for when I am next in your area. 

National delivery: We use APC's hand delivery service for national delivery. This comes at an extra cost but ensures no machine sorting ensuring your wines arrive safely. In an effort to keep prices transparent I do not bury delivery costs in the cost of your bottle and delivery is charged at the cost price. More info about prices under the next heading. To order simply place your order online, and I will carefully pack and ship your wines to your desired location. Please note that delivery options may vary depending on your location.